By clicking the traffic light icon you can find out more about a website’s reputation and other users’ opinions. Icons are also visible next to links in social networking sites like Facebook and Twitter and email services like Gmail and Yahoo! Mail, as well as other popular sites like Wikipedia. WOT simply shows website reputations as traffic lights next to search results when you use Google, Yahoo!, Bing or any other search engine. WOT is a website reputation and review service that helps you make informed decisions about whether to trust a website or not when you are searching, shopping or surfing online.
There are cases in which even just having the ability to access this information makes it worth having this program installed! You can even find a physical address behind a web site. Click this to access lots of information such as front page details, indexed data, registry data, and server data. Another very interesting function in this page is the ‘Whois’ one. Usefully, the program also displays references to that web site found on other sites. If you click on “View scorecard for rating details” a new web page will be opened where you can write a comment on the web site you were visiting and read what other people say about it. You can add your own rating by clicking the coloured ring and give your score on trustworthiness, vendor reliability, privacy and child safety. This tool lets you know easily, by changing colour, if a website is trusted, safe to use and also the general reputation of that site among end users.
WOT is a Firefox add-on that adds a coloured ring near the home page button of your browser.